Google processes approximately 70,000 search queries per second according to some estimates. Staggering, right?
Targeting the right keywords and phrases is key to getting past the noise in SERPs to rank higher than your competition. If they don't, how will they find your content?
Start with a keyword research tool. Sites such Ahrefs and Google Keyword Planner will give you detailed information about which queries users are searching and what their most popular searches are.
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Google Trends can also give you a feel for what keywords are popular at any given time. If you notice that searches for a certain keyword are decreasing over time, this means that it is probably not the right keyword for you to target in your marketing. You can expect rising trends to be the exact opposite.
Your competition can be a source of inspiration if you run out on keyword ideas. Use competitive intelligence tools to see what keywords their domains currently rank for. These keywords might be relevant for your business.
Remember that even the most obvious keywords might not be right for you. You will also notice that your focus keywords can change as the market changes, terminology changes or your product/service lines grow.
Regular keyword research is important to ensure that you are focusing on the right keywords to reach your target audience.
2. Do not succumb to the temptation to use keywords.
Your goal is to optimize your site without becoming too technical. Look for keywords that are natural and appropriate, but don't force your content to be difficult to read.
You can avoid meta descriptions like "Sales to account-based startups," if your keywords are: "accountbased marketing," "startups," "sales", and "sales".
Instead, concentrate on one or two keywords. This will make the description appear more natural. Find out our research-backed tactics in this post.
This method allows you to use keywords, but it doesn't overwhelm the post. Remember that your goal is always to solve problems for your target audience. Google will notify you if your users experience poor reading.
3.
When you are writing your blog posts, don't hesitate to include links externally.
Linking with reputable websites is not only a great way to give your blog readers more information, but it also shows search engine spiders that you've done your homework.
Nothing can strengthen a blog article like statistics from authoritative websites that are backed by research. Compelling stats will allow you to make a convincing argument and earn the trust of your readers.
You're a master at writing content that readers will love. It's now time to include elements Google loves. This may seem difficult at first but these SEO tips will get you on the first Google page in no time.
